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Business Insights- Innovations in Bottled Water

Category: Innovations
Written by Super User

“Between 2004 and 2007 there has been an overall growth in bottled water NPD of 12%. The figure above shows the percentage growth in each category. The strongest rate of growth is in the fruit and fruit flavored bottled water category, albeit from a very low base. This category has grown by 504% over the period. The increase has predominantly been driven by consumers switching from sugary carbonated drinks to healthier flavored bottled water alternatives. Plain waters have also experienced growth in new product introductions at 17%. The plain waters category is by far the largest category...“

Read the full report of Business Insights here